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CeraVe
What needed fixing?
CeraVe was a respected but "boring" dermatologist-recommended brand losing ground to trendy, new skincare lines. Their packaging was clinical, and they had minimal social media presence.
What creators made:
It started with dermatologists on TikTok ("DermTok") recommending CeraVe for its no-nonsense, effective formulas. This expert validation was then picked up by skincare mega-influencers, who praised its affordability and accessibility. This created a perfect storm: expert trust combined with relatable creator authenticity. Millions of videos were made showcasing "before and afters," daily routines, and glowing reviews.
What moved:
CeraVe's sales exploded. L'Oréal reported that CeraVe was a key driver of its record-breaking growth, with sales increasing by over 40% year-over-year. The brand went from being a pharmacy staple to a Gen Z cult favorite, all without a traditional, big-budget ad campaign.
The "DermTok" Organic Takeover
Campaign
50,000+
Videos Created
1.8B+
Avg Views
Organic/Viral
Campaign
The “DermTok” organic takeover drove 50K+ videos and 1.8B+ views, showcasing the power of viral, community-led campaigns.