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How we act

We will tell you if an idea smells weird before the internet does. We will defend the hook like it is the last slice. We will never bury you in PDFs. We prototype. We test. We ship. If you want ten approvals before a comma moves, we are not your people. If you want clever work that feels human and moves numbers, hi.

About GlitchCraft

We are unique strategists and makers with a collective 30+ years in marketing who live in short form. Dubai base. Global taste. We speak creator. We care about numbers. We keep it clean and legal so your inbox stays calm.

What we are here to do

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Our story

Here’s a fun fact. While global brands are winning the internet with personality and memes, many brands in the GCC are still stuck debating shade #12 of beige. The world runs on speed, personality, and imperfection. The region often runs on seventeen rounds of feedback for a single caption.

 

Everyone wants to go "viral," but nobody wants to take the risk that requires it. If a brand like Ryanair pitched their social strategy in most GCC boardrooms, they’d be laughed out of the room. That’s why so many local brands are watching culture instead of shaping it. We’re here to fix that. GlitchCraft was built to close the gap between outdated marketing and the reality of what actually works today.

How we work

01

Fit check

Ten minutes to see if we should make things together.

02

Creative plan

Angles and hooks that fit your audience, not a committee.

03

Production

Creators shoot. We cut, caption, and cover.

04

Handover

You get a tidy library of assets, ready to use.

05

Learn

We track what works, ditch what doesn’t, and go again. Faster.

Nicole
Rania El Aina
Laila Salman
Eve Kelly Galbraith
Daisy
Zahra Al Bolushi

Our north star

Make things people want to watch. Measure what matters. Learn fast. Fix faster. Laugh often. Ship daily. Repeat.

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